Experience

  • Senior User Experience Researcher
    illumin | Present - 2024

    • Led multi-phase user research initiatives, increasing efficiency of workflows by 40%, significantly reducing friction through optimized workflows and improved information architecture.

    • Created random forest and GRU machine learning models to analyze internal data to establish a time corrected churn probability score based on client archetypes.

    • Collaborated with cross functional teams to analyze internal data, launch surveys and interview clients to develop user personas to establish ideal customer profiles.

  • User Experience Researcher
    Repas WeCook | 2024 - 2023

    • Led multi-phase user research initiatives, to establish best practices prior to the launch of the model application.

    • Analyzed internal data, launched surveys and interviewed clients to develop user personas to establish ideal customer profiles.

  • User Experience Researcher
    Talent.com | 2023 - 2021

    • Led multi-phase user research initiatives, across 6 simultaneous projects in both mobile and desktop application to understand user needs and increase engagement.

    • Conducted usability testing on both mobile and desktop applications.

    • Collaborated with cross functional teams to analyze internal data, launch surveys and interview clients to develop user personas to establish ideal customer profiles.

  • Qualitative Researcher | Research Associate
    Alberta Health Services | 2022 - 2020

    • Collaborated with Indigenous communities and healthcare professionals to understand the influences of community and culture on suicide prevention in at risk populations.

    • Conducted moderated focus groups, qualitative analysis and reporting to government agencies and stakeholders

    • Developed on going strategy to ensure proper communication channels and frameworks to address complex issues in at risk populations.